📬 Senior Lifecycle Marketing Manager

⛔️ Top Requirements

1. Owns meaningful lifecycle areas, not only newsletters/sends.
2. Can show commercial impact on purchase, retention, revenue or LTV.
3. Understands incrementality and can explain how impact was proven.
4. Remains hands-on with journeys, segmentation, testing and analysis.

🎯 What We Are Hiring For

• The Opportunity: the ambition is to establish CRM as a major revenue channel. See 🗣️ Pitching the Company for company scale and growth context.
• Primary focus of the role: registered-user-to-first-purchase conversion, token revenue, and repeat token purchase frequency.
• Broader ownership: onboarding, retention, churn prevention, reactivation, and LTV.
• The Team: This is a headcount increase, not a replacement. The existing CRM team brings strong operational and deliverability expertise. This hire will add stronger conversion, experimentation, and monetization leadership.
• Reporting Line: Reports directly to Thomas Lacroix, Co-founder and CMO.

⛔️ Screening Criteria

• Owns meaningful parts of the lifecycle, not just newsletters or sends.
• Can show commercial impact on purchase, retention, revenue or LTV.
• Understands incrementality and can explain how impact was proven.
• Is still hands-on with journeys, segmentation, testing and analysis.

Also confirms relevant B2C experience at scale (a high-volume consumer business built around subscriptions, repeat deposits, tokens, credits, virtual currency, or another recurring-purchase model where CRM directly influenced revenue), and ownership/problem-solving without a finished playbook.

🚩 Red Flags

💬 Recruiter Screening Questions

1. What is your current situation, and why are you considering a move?
2. What attracted you to EverAI and this opportunity?
   • Did you review Candy.ai and the Handbook — how deeply did you explore the product?
3. Are you fully comfortable working with uncensored models and adult-oriented content?
4. In your current or most recent role, what were your actual CRM goals and primary success metrics?
5. What is the most significant CRM achievement you personally delivered, ideally within the past 6–12 months?
   • What did you personally change, and what measurable business impact did it have?
6. How did you measure that impact, and how did you establish that CRM — not another factor — caused it? Did you use holdouts, control groups, or another incrementality method?
7. Which channels, CRM platforms, segmentation logic, and campaign workflows do you personally manage? Which business KPIs do you directly own?
8. What are your future career goals?
9. Why did you leave each of your last two or three companies?
10. Location / compensation expectations / notice period / B2B?
11. What questions do you have for me?

🎯 Strong Signals / Sourcing Guidance

✨ Strong Additional Signals

• Increased CRM from a minor channel into a meaningful revenue contributor
• Built or significantly redesigned a CRM function
• Experience in iGaming, free-to-play gaming, or another repeat-purchase model
• Experience leading or coaching CRM specialists
• Uses AI for analysis, segmentation, personalization, experimentation, or content development

📁 Primary Industries

Based on our successful hires, confirmed by leadership, or a direct strategic match.

📁 Secondary Industries

Also worth sourcing from.

📁 Selective Industries

Relevant only in specific conditions — treat with more scrutiny.

🔄 Interview Process

Follows the shared default process — see ⏳ Hiring Process for details on each stage.