See 🚩 Candidate Hard Gates & Red Flags for company-wide eligibility rules (NSFW, B2B, location default, English, compensation-expectations screening). What follows is specific to this role.
⛔️ Top Requirements
- Direct, hands-on campaign execution.
- Understanding of core acquisition metrics.
- Ability to explain personal contribution.
- Testing/creative curiosity and learning speed.
🎯 Role Mission
Operate and optimize mainstream paid-acquisition campaigns while developing the analytical, creative and commercial judgment required to own larger budgets.
📋 Responsibilities
- Launch and optimize campaigns on mainstream platforms.
- Monitor performance by campaign, audience, market and creative.
- Reallocate spend based on conversion and commercial performance.
- Contribute to creative hypotheses and testing plans.
- Identify weak performance and recommend actions.
- Analyze CAC, ROAS, conversion and cohort quality.
- Maintain accurate tracking and reporting.
- Communicate findings and decisions clearly.
- Develop toward independent ownership of larger budgets.
⛔️ Screening Criteria
- Has direct campaign exposure and works inside the platforms.
- Understands core metrics and can connect them to actions.
- Can separate their own contribution from the team's.
- Shows learning speed and some testing/creative curiosity.
There is no fixed minimum budget for Junior candidates. The candidate must still demonstrate real operating responsibility. Do not apply the Senior $300K/month spend bar to Junior candidates — the spend question establishes level of ownership and exposure, not a hard minimum.
🚩 Red Flags
- Only reporting/coordinating while others execute.
- Recites metrics but cannot explain what action they took.
- Only gives team results.
- Experience is mainly B2B lead generation, ABM or SaaS demand generation.
- Cannot connect campaign metrics to a business outcome.
- Creative involvement was administrative; knowledge is based mainly on certifications or coursework.
💬 Recruiter Screening Questions
- What is your current situation, and why are you considering a move right now?
- What specifically attracted you to this opportunity with EverAI?
- Did you review Candy.ai and the Handbook?
- What did you notice, and how far did you test the product?
- Are you fully comfortable working with explicit content as part of your day-to-day role?
- Have you worked with NSFW or adult content in a professional context before?
- In your last role at [company], what were your actual goals, and what was the primary metric used to determine whether you were performing well?
- What is your biggest growth / technical achievement from the past 6–12 months?
- What measurable business impact did this achievement have?
- What was the actual performance metric, and was it a company goal?
- Which platforms do you personally manage today, and what monthly budget do you directly control?
- If unclear: How much of that do you personally touch vs. the wider team?
- What are your future career goals?
- Why did you leave each of your last two or three roles?
- Location / compensation expectations / notice period / B2B?
- What questions do you have for me?
🎯 Track-Specific Guidance
Target profiles should show:
- Direct paid social / UA execution.
- Meta / TikTok / Google or similar platforms.
- Mobile gaming, subscription apps, DTC, dating/social, or agency backgrounds can all be relevant.
- Hands-on campaign operation is mandatory.
Relevant channels include Meta, TikTok, Google, Instagram, Reddit, and other scalable consumer-acquisition platforms. Candidates do not need experience with every platform — they must demonstrate direct execution on at least one relevant acquisition channel.
📁 Sourcing Guidance
Important: A target company is only a sourcing signal. It is not evidence of fit. Every candidate must still pass the screening criteria above.
Tier 1 — start sourcing here
| Industry | Target companies |
|---|---|
| Mobile Gaming | Playtika, Scopely, Zynga, Product Madness, Socialpoint, Tactile Games, Voodoo, King, Homa Games, Vizor, MWM, Wooga, Moon Active, PLAYSTUDIOS, Huuuge Games, Bagelcode, Sandsoft Games, Netmarble, AppLovin, Gameloft, Ubisoft |
| VPN / Privacy / Security Subscriptions | Kape Technologies, CyberGhost, ExpressVPN, NordVPN / Nord Security, Clario, Avast / HMA, MacPaw / MacKeeper |
| Dating / Social Discovery | Social Discovery Group, Taimi, Tinder, Hily, Badoo, HER, Match Group / Meetic, Together Networks, SKELAR, Wizz, Timeleft, Tango |
| High-scale Consumer Subscription Apps | BetterMe, Gismart, Picsart, Bending Spoons, Pocket FM, MasterClass, Flo, Appflame, DataCamp |
Tier 2 — strong adjacent pools
| Category | Target companies |
|---|---|
| Performance-first DTC / Subscription Brands | HelloFresh / Factor, Trafilea, Lume, Ritual, AG1, Adore Me, True Classic, MANUAL |
| Performance / Mobile Growth Agencies Candidate must personally buy media and be able to isolate their own spend, decisions and results. Portfolio/client totals do not count. | Addict Mobile, Moburst, ConsultMyApp, AppAgent, PPC AdWise |
Conditional — only submit if screening criteria are clearly met
| Category | Target companies |
|---|---|
| Fintech | Revolut |
| Telehealth / Femtech | Ro, Maven Clinic, Eucalyptus, ZAVA, Thirty Madison, Clue, Evvy, BlueChew, Willow, Heidi, Koala®, Everlab, Pilot, hims & hers |
| Broader E-Commerce | No company whitelist — qualify on profile evidence. |
| General Consumer Subscription Apps | Duolingo, Lightricks, Sleep Cycle, Rise Science, Hallow, Fastic, Kaspersky, Noom, Numan, Inkitt, DramaBox, NetShort, DramaWave, Beijing Dianzhong Technology, Lingokids, sofatutor, ŌURA |
| Dating / Social Discovery — adjacent, inconsistent evidence | Yubo, Smitten |
🔄 Interview Process
Follows the shared default process — see ⏳ Hiring Process for details on each stage.