See 🚩 Candidate Hard Gates & Red Flags for company-wide eligibility rules (NSFW, B2B, location default, English, compensation-expectations screening). What follows is specific to this role.
⛔️ Top Requirements
- Hands-on media buying / acquisition ownership.
- Adult RTB / native / push — or strongly comparable restricted/aggressive acquisition mechanics.
- Clear, measurable commercial impact.
- Direct optimisation ownership.
- Seniority evaluated through traffic/deal/platform/economics scope — not a fixed $300K/month spend gate.
🎯 Role Mission
Own and scale adult acquisition at significant spend while protecting profitability, subscription quality and long-term customer value.
📋 Responsibilities
- Own adult acquisition campaigns end to end.
- Control and reallocate substantial campaign budgets.
- Scale profitable traffic sources, placements and creatives.
- Evaluate performance through CPA, rebill, LTV and payback.
- Diagnose tracking, fraud, placement and funnel problems.
- Build structured creative-testing systems.
- Define testing budgets, winner rules and stopping rules.
- Guide creative production using performance evidence.
- Identify new traffic sources and expansion opportunities.
- Communicate strategy, decisions, results and risks clearly.
⛔️ Screening Criteria
- Is personally running and optimizing campaigns now.
- Personally controls or drives meaningful acquisition commercially — via platform spend, flat/direct deals, publisher/network relationships, or partnership-driven traffic.
- Can show recent measurable commercial impact.
- Personally participates in creative testing and iteration.
$300K+/month personally controlled spend is NOT a hard gate for this track. The Adult team works substantially through flat deals, direct deals, traffic-source relationships, publisher/network relationships, and partnership/business development — not only standard paid-media buying. Do not reject an excellent Adult candidate simply because they don't fit a standard monthly-spend model.
Direct adult/RTB experience is strongly preferred but not mandatory. Candidates may also qualify from other sensitive/restricted/grey verticals — iGaming, casino, betting, dating, crypto, sweepstakes, nutra, or similar restricted-acquisition environments — where they show they understand harder acquisition environments and can operate commercially within them. Mainstream-only performance-marketing experience remains a weaker fit for this track.
Also confirms current operating experience (still close to execution — strategy/advisory/account-management-only is not suitable), proven company experience at meaningful scale, personal campaign ownership, and product-category alignment (fully comfortable with uncensored products and explicit advertising creatives).
🚩 Red Flags
- Team/company spend presented as personal spend.
- Vague "performance improved" with no numbers.
- No current hands-on execution — direct media buying is no longer recent.
- Creative entirely owned by another team, or decisions depend entirely on account-manager recommendations.
- Profile is supply-side/publisher-side, or affiliate/account management without direct media buying.
- Profile is mainstream-only (Meta/Google/TikTok) with no meaningful RTB/native experience.
- Commercial reasoning stops at clicks or CTR; results cannot be personally attributed.
- Seniority masks distance from campaign execution.
💬 Recruiter Screening Questions
- What is your current situation, and why are you considering a move right now?
- What specifically attracted you to this opportunity with EverAI?
- Did you review Candy.ai and the Handbook?
- What did you notice, and how far did you test the product?
- Are you fully comfortable working with explicit content as part of your day-to-day role?
- Have you worked with NSFW or adult content in a professional context before?
- In your last role at [company], what were your actual goals, and what was the primary metric used to determine whether you were performing well?
- What is your biggest growth / technical achievement from the past 6–12 months?
- What measurable business impact did this achievement have?
- What was the actual performance metric, and was it a company goal?
- Which platforms do you personally manage today, and what monthly budget or deal volume do you directly control?
- If unclear: How much of that is personally yours vs. team / portfolio / company spend?
- Walk me through your creative-testing process.
- What decisions do you personally make?
- How do you decide what to scale or kill?
- Give me one recent example where you changed spend or campaign strategy based on CAC / CPA / ROAS / LTV / payback.
- What did you change?
- What happened?
- What are your future career goals?
- Why did you leave each of your last two or three roles?
- Location / compensation expectations / notice period / B2B?
- What questions do you have for me?
🎯 Track-Specific Guidance
Priority profiles
- Adult / RTB / native media buyers
- iGaming / casino / betting performance teams
- Dating, crypto, sweepstakes, nutra, or similar restricted-acquisition profiles
- Mobile gaming candidates with genuine RTB/native/programmatic buying
- Performance agencies where the candidate personally buys media
Strong signals (beyond spend): direct publisher/network relationships, negotiating flat or direct deals, partnership development, source-quality evaluation, commercial/funnel optimization, managing harder or restricted traffic. Advertiser-side buying across adult networks; native, push, display or popunder acquisition; placement-level optimization; traffic-quality and fraud analysis; rebill and subscription-economics experience; cohort analysis; flat-deal negotiation with publishers; international acquisition.
Adult-industry or adtech experience without current advertiser-side execution is insufficient. Example of ideal/good candidate for calibration: this LinkedIn profile.
📁 Sourcing Guidance
Relevant vocabulary (not a hard requirement — useful for recognizing genuine experience): TrafficJunky, TrafficStars, ExoClick, Clickadu, PropellerAds, Adsterra, EroAdvertising, TrafficFactory, Adnium, Voluum, Binom, RedTrack, S2S postbacks, sub-IDs, click IDs, CPA, FTD, cohort payback, LTV/CAC.
🔄 Interview Process
Follows the shared default process — see ⏳ Hiring Process for details on each stage.