💬 Recruiter Screening Guide

Performance Marketer — Recruiter Screening Guide

⛔️ Senior Performance Marketer

Screening criteria

• Is personally running and optimizing campaigns now.
• Personally controls or drives meaningful acquisition commercially; Mainstream target is $300K+/month, Adult RTB is evaluated on deal/relationship model instead (see above).
• Can show recent measurable commercial impact.
• Personally participates in creative testing and iteration.

Red flags

• Team/company spend presented as personal spend.
• Vague "performance improved" with no numbers.
• No current hands-on execution.
• Creative entirely owned by another team.

Questions

1. What is your current situation, and why are you considering a move right now?
2. What specifically attracted you to this opportunity with EverAI?
3. Did you review Candy.ai and the Handbook?
   • What did you notice, and how far did you test the product?
4. Are you fully comfortable working with explicit content as part of your day-to-day role?
   • Have you worked with NSFW or adult content in a professional context before?
5. In your last role at [company], what were your actual goals, and what was the primary metric used to determine whether you were performing well?
6. What is your biggest growth / technical achievement from the past 6–12 months?
   • What measurable business impact did this achievement have?
   • What was the actual performance metric?
   • Was it a company goal?
7. Which platforms do you personally manage today, and what monthly budget do you directly control?
   • If unclear: How much of that is personally yours vs. team / portfolio / company spend?
8. Walk me through your creative-testing process.
   • What decisions do you personally make?
   • How do you decide what to scale or kill?
9. Give me one recent example where you changed spend or campaign strategy based on CAC / CPA / ROAS / LTV / payback.
   • What did you change?
   • What happened?
10. What are your future career goals?
11. Why did you leave each of your last two or three roles?
12. Location / compensation expectations / notice period / B2B?
13. What questions do you have for me?

⛔️ Junior Performance Marketer

Screening criteria

• Has direct campaign exposure and works inside the platforms.
• Understands core metrics and can connect them to actions.
• Can separate their own contribution from the team's.
• Shows learning speed and some testing/creative curiosity.

Red flags

• Only reporting/coordinating while others execute.
• Recites metrics but cannot explain what action they took.
• Only gives team results.

Questions

1. What is your current situation, and why are you considering a move right now?
2. What specifically attracted you to this opportunity with EverAI?
3. Did you review Candy.ai and the Handbook?
   • What did you notice, and how far did you test the product?
4. Are you fully comfortable working with explicit content as part of your day-to-day role?
   • Have you worked with NSFW or adult content in a professional context before?
5. In your last role at [company], what were your actual goals, and what was the primary metric used to determine whether you were performing well?
6. What is your biggest growth / technical achievement from the past 6–12 months?
   • What measurable business impact did this achievement have?
   • What was the actual performance metric, and was it a company goal?
7. Which platforms do you personally manage today, and what monthly budget do you directly control?
   • If unclear: How much of that do you personally touch vs. the wider team?
8. What are your future career goals?
9. Why did you leave each of your last two or three roles?
10. Location / compensation expectations / notice period / B2B?
11. What questions do you have for me?

📖 Glossary

Personally managed budget

Budget the candidate directly controls and optimizes, not total team, portfolio, or company spend.

Hands-on

The candidate personally executes in the relevant platform/tool, not only manages a team, agency, or strategy.

Ownership

What the candidate personally did, decided, changed, or delivered versus what the wider team/company achieved.

Commercial impact

Measurable effect on revenue, CAC/CPA, ROAS, LTV, retention, purchase rate, or another core business KPI.

Mainstream vs Adult RTB

The Performance Marketing tracks differ by traffic environment; always confirm which track the candidate is relevant for.