📋 Snapshot
See 🚩 Candidate Hard Gates & Red Flags for company-wide eligibility rules (B2B, location default, English, compensation-expectations screening).
⛔ Requirements
- Hands-on paid acquisition: currently launches and optimizes campaigns personally. Strategy-only or agency-management-only profiles do not qualify.
- $300K+/month personally controlled spend: budget the candidate personally allocates and optimizes on mainstream platforms. Team, company, client-portfolio, or agency totals do not count.
- Commercial impact: a recent result tied to CAC, ROAS, LTV, or payback, with what they personally changed to get it.
- Creative-testing ownership: personally decides what to test, scale, and stop — not just receiving creatives from another team.
- Relevant B2C acquisition: proven consumer-acquisition experience where conversion and unit economics matter (subscription/DTC/app). General marketing, product marketing, partnerships, social, account management, affiliate management, or demand-gen roles don't count unless the candidate personally operated acquisition campaigns.
💬 Screening Questions
- What's your current situation, and why are you considering a move?
- Are you comfortable working for an adult-AI companionship company day-to-day? This seat doesn't run Adult RTB or explicit-creative execution directly.
- Have you worked with NSFW/adult content professionally before?
- Which platforms do you personally manage today, and what monthly budget do you directly control?
- How much of that is personally yours vs. team/portfolio/company spend?
- Walk me through your creative-testing process.
- What decisions do you personally make? How do you decide what to scale or kill?
- Give me one recent example where you personally changed spend or campaign strategy based on CAC/CPA/ROAS/LTV/payback.
- What did you change, and what happened?
- What questions do you have for me?
🔎 Sourcing
Target companies are a sourcing aid, not proof of fit. Every candidate must still pass the Requirements above.
Strong signals: direct execution on Meta, TikTok, Google, Instagram, or Reddit; multi-market acquisition; high-volume creative testing; consumer-subscription economics; experience scaling web funnels; experience navigating ad-platform restrictions or account bans on a regulated/sensitive product; cross-channel budget allocation; tracking/attribution tooling (GA4, AppsFlyer, Adjust, Voluum).
✨ Preferred: $1M+/month personally controlled spend; multiple mainstream platforms; international/multi-market acquisition; high creative-testing velocity; subscription-funnel and cohort economics.
📁 Target companies by tier (sourcing aid — click to expand)
Tier 1 — start here: Mobile Gaming (Playtika, Scopely, Zynga, Product Madness, Socialpoint, Tactile Games, Voodoo, King, Homa Games, Vizor, MWM, Wooga, Moon Active, PLAYSTUDIOS, Huuuge Games, Bagelcode, Sandsoft Games, Netmarble, AppLovin, Gameloft, Ubisoft); VPN/Privacy/Security Subscriptions (Kape Technologies, CyberGhost, ExpressVPN, NordVPN/Nord Security, Clario, Avast/HMA, MacPaw/MacKeeper); Dating/Social Discovery (Social Discovery Group, Taimi, Tinder, Hily, Badoo, HER, Match Group/Meetic, Together Networks, SKELAR, Wizz, Timeleft, Tango); High-scale Consumer Subscription Apps (BetterMe, Gismart, Picsart, Bending Spoons, Pocket FM, MasterClass, Flo, Appflame, DataCamp).
Tier 2 — strong adjacent pools: Performance-first DTC/Subscription Brands (HelloFresh/Factor, Trafilea, Lume, Ritual, AG1, Adore Me, True Classic, MANUAL); Performance/Mobile Growth Agencies — candidate must personally buy media and isolate their own spend/decisions/results, portfolio totals don't count (Addict Mobile, Moburst, ConsultMyApp, AppAgent, PPC AdWise).
Conditional — only if Requirements are clearly met: Fintech (Revolut); Telehealth/Femtech (Ro, Maven Clinic, Eucalyptus, ZAVA, Thirty Madison, Clue, Evvy, BlueChew, Willow, Heidi, Koala®, Everlab, Pilot, hims & hers); Broader E-Commerce (no whitelist — qualify on profile evidence); General Consumer Subscription Apps (Duolingo, Lightricks, Sleep Cycle, Rise Science, Hallow, Fastic, Kaspersky, Noom, Numan, Inkitt, DramaBox, NetShort, DramaWave, Beijing Dianzhong Technology, Lingokids, sofatutor, ŌURA); Dating/Social Discovery, adjacent/inconsistent evidence (Yubo, Smitten).
🔄 Process
Follows the shared default process — see ⏳ Hiring Process for details on each stage.